Art Direction & Styling
Creative Director: Wiktoria Jaroszewska
Photographer: Varvara Ivanova
Model: Alex Bruni
Styling: Wiktoria Jaroszewska
HMUA: Karan Kaur
Styling Assistant: Aggy Appleyard
Garments: Jessica May, Tom Rowe, Zoe Butcher, Marie Schaller
This editorial envisions Gen Z in 40+ years, capturing their attitudes, moods, and values as they age. It’s a playful, high-energy take on their signature “unserious approach” and love for all things digital, reflect- ed in bold high-flash photography. This shoot is about exploring how Gen Z might redefine aging, staying bold, authentic, and unapologetically true to who they are - refusing to blend into outdated expectations of what it means to grow older.